I believe that one of the more underappreciated services that an in-house design team provides for its organization is internal branding. The visual identity, messaging, and voice contribute to the understanding of what kind of company employees work for, but there must be a reflection of the company’s values directed at the people working there.
At Sharethrough, I pushed my team to impact and form our brand internally, radiating our core values through design and fun. Filming the inaugural Sharethrough Soccer Bowl is just one of many examples of this.
I’m a film nerd and I was happy to bring my enthusiasm for movies to Sharethrough. The Sharethrough Film Club met on a monthly cadence for screenings in the office or in theaters. To get people pumped for these events, I created a sub-brand called STFC and helped market our meet-ups with commercials.
Similar the videos we produced, the design team also made a line of T-shirts every year for our company off sites and screen printing workshops. Employees would often wear these in the office.
About every month, a team at Sharethrough hosts a happy hour for the entire San Francisco office. The design team chose the 80’s hit TV show, MacGyver as our theme. To get the office excited for the event, we meticulously recreated the show’s intro shot for shot.
Last, but not least: the Definitive is a Medium publication about hip-hop music. Maintained by myself and two other co-workers, the blog focused on three different eras of hip-hop. We even recorded a couple of podcast episodes. You can find examples of my writing and photoshop work at definitive.hiphop